Business and Marketing Management Technology is a two-year business program located at the DeSoto Center. This program is designed to prepare students for careers in dynamic marketing professions and to qualify for an entry-level job such as retail sales and customer service, wholesale distribution, advertising, or buying and promotions.
Click here for course listings and details (Major 6045).
Any business, firm, or organization that offers products and/or services can only be competitive if it markets its products/services successfully. Specialized occupational training includes E-commerce marketing, international marketing, marketing entrepreneurship, management, advertising, salesmanship, and retail management.
Careers
Business and marketing management professionals can plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. They can help develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied; oversee product development; or monitor trends that indicate the need for new products and services.
Instructor: Joshua Carroll (link for email)
Phone: 662-280-6132
Office location: DeSoto Center
How much can I earn?
Wages vary substantially, depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates.
Reference:
Occupational Outlook Handbook, 2010-11 Edition
Bureau of Labor Statistics